Samsung. (Picture Credit score: Reuters)
A drop in Samsung smartphone shipments might be due to a low demand globally in the first half of 2020, owing to the COVID-19 pandemic. Samsung reportedly targets to ship 307 million cell phones shipments subsequent 12 months.
- Final Up to date: December 28, 2020, 16:52 IST
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Samsung’s cell phone shipments are estimated to be lower than 300 million models this 12 months – its lowest in 9 years. In accordance to the Chinese language publication IT Residence, the South Korean smartphone maker is anticipated to ship a complete of 270 million models by the finish of 2020 after transport 189.four million cell phone models by the finish of third quarter interval (July to September). A drop in Samsung smartphone shipments might be due to a low demand globally in the first half of 2020, owing to the COVID-19 pandemic. The report provides that Samsung targets to ship 307 million cell phones shipments subsequent 12 months of which 287 million models comprise of smartphones and the rests are function telephones.
Regardless of a fall in shipments, Samsung outperformed its opponents like Xiaomi and Apple each globally and in India. For example, in the US, Samsung managed to ship the most variety of smartphones in the July-September interval (Q3), thereby surpassing Apple’s smartphone shipments in the nation for the first time since 2017. In accordance to Technique Analytics, Samsung had a market share of 33.7 % in the US in Q3 – a rise of 6.7 proportion factors year-on-year foundation. On the different hand, Apple that stood at the second spot had a market share of 30.2 % adopted by the South Korean smartphone firm LG with a 14.7 % share.
Equally, the Worldwide Knowledge Company (IDC) knowledge exhibits that Samsung was the second-leading model in India in Q3 2020 in phrases of smartphone shipments with 22.three % market (12.1 million models). Xiaomi was the main model in the nation that shipped 13.5 million models to seize 25 % of the market share in the final quarter. In the meantime, Samsung would possibly find a way to attain extra markets in 2021 as the firm is aggressively pushing its mid-range and low-end 5G smartphones. A number of studies have advised that the firm is planning deliver its premium smartphone options to a number of mid-budget telephones to rival manufacturers like OnePlus and Xiaomi.