The launch of the HomePod mini shall be one consider boosting sensible speaker sales to 163M items in 2021, says market intelligence firm Canalys in a brand new report.

It says the coronavirus disaster has had a conflicting influence, each boosting and constraining demand …

On the one hand, the corporate argues, the financial hit has made customers much less in a position or prepared to spend cash on issues they will do with out. On the opposite, folks spending extra time at dwelling makes sensible audio system extra interesting.

It believes Apple’s HomePod mini will want to show itself.

Apple revealed the HomePod mini at its October launch occasion, mounting a problem towards the incumbents. “Apple nonetheless has a lot to show to entice customers, particularly because the HomePod mini is up towards different new US$99 units, that are bigger in dimension and with assistants perceived to be smarter,” stated Low.

“Apple should ship its acclaimed premium consumer expertise by leveraging its proprietary ecosystem of {hardware}, software program and providers. The HomePod mini would give its opponents a run for his or her cash if the sound high quality proves to be higher regardless of its smaller dimension, and if the UWB and Intercom options work seamlessly for customers.”

However it’s anticipated to do nicely in China, boosting the market there for Apple Music.

Notably, Apple is the one international platform vendor promoting {hardware} and providers in China. “The US$99 (roughly CYN700) value phase is just about a no-mans-land in China, but sufficient to attraction to Apple’s user-base. Apple ought to take this chance to drive the uptake of its music and different providers consumed at dwelling,” stated Canalys Analysis Analyst Cynthia Chen.

Wanting additional forward, Canalys expects sensible speaker sales to proceed to speed up, the put in consumer base doubling in 4 years, from 320M at present to 640M in 2024. China’s large inhabitants means that it’s going to account for the most important portion, with the US the second-largest market.

Apple launched the $99 HomePod mini this month, alongside the iPhone 12 lineup. It’s a really completely different beast from its larger brother, and we positively shouldn’t count on something like the identical sound high quality, however the value is probably going to make it a well-liked purchase with those that need inexpensive multi-room audio.

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